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© LADYHENG COPYRIGHT,DAOYU TECH

About en

雷迪尔集团有限公司成立于2007年7月,是一家集设计、研发、生产、销售为一体的综合性服饰企业

目前公司建有近7000平方米的现代化厂房办公楼300余台国际进口缝纫设备。

公司经过几年不断的创新、发展,形成了一支专业设计与研发的团队,

公司核心员工层规模已达到了500人。根据消费群体的市场细分,

形成了以面向成熟及轻熟两大女性市场的子品牌----“蕾迪尔恒”“海蔓娇娜”。

Ladyer Group Co.,Ltd established on Jul,1017 is a comprehensive garment company gather design、R & D、produce and sale.

At present,our company have 7,000 square meter modern plant/office and more than 300 sets import sewing machine.

We have a professional team of design and R&B with persistantly innovate and develop a few years and core staff has reached 500.

According to the different consumer group,forming two sub-brand of female market for mature and light mature---"Ladyerheng" "hermannjoyner".

Story en

每一个产品

背后的人工合作超过30人

从点到线再到面

从上游某个工人手中

最原始的一根纱线 一颗纽扣

通过设计师的匠心

在值班室变成最具风尚的现实

成品的用料和设计要经过苛刻的研判

Every product

There are staff more than 30 work for it together

From point to thread then to fabric

From hands of front-end certain staff

The most original a thread and a button

Through ingenuity of designer

Make office become the most fashion reality

Material of finished product and design pass strictly judge

Opinion

LADYERHENG

“一见倾城”

"At the sight of city"

HERMANN JOYNER

“天使的美学”

"The angel of aesthetic"

Product en

LADYERHENG

顾客定位:优雅、知性、从容,具有稳定的经济实力

年龄定位:核心年龄层28-45岁

职业定位:传媒人士、时尚从业者、律师、教师、公司中层-高管公务员

趋势定位:这一阶层的女性拥有满足自我需求的经济实力,性格、家庭、职业相对于其他群体更加稳定,处于马斯洛金字塔中上层

Customer positioning:elegance、leisurely、executive、stable economy strength

Age positioning:core age level 28-45 years

Occupation positioning:media people、work for fashion、lawyer、teacher、company midlevet-senior、civil servant

Hermann Joyner

顾客定位:温婉、知性、时尚魅力

年龄定位:核心年龄层20-35岁

职业定位:都市白领、自由从业者、事业新人

趋势定位:处于事业上升期的青春女性,热爱文艺前沿的小资生活方式,具备一定的消费能力

Customer positioning:gentle、knowledge、fashion charming

Age positioning:Core age level 20-35 years

Occupation positioning:white-collar worker、freelancer、beginner